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APAYA
Date
2023
Media/influencer gifting
For the launch of APAYA’s SS23 collection, we gifted bags to 60+ fashion and lifestyle media, influencers and stylists to generate awareness of the sustainable accessories brand’s new collection.
Results
25+ influencers gifted and posted the bags on their IG channels free- of- charge including Michelle Salas, Devon Windsor, Arielle Charnas, Mary Lawless Lee and Blaire Adiebee among others
30+ journalists were gifted including ELLE, Harper’s Bazaar, Forbes, New York Post, Business Insider, Veranda and Woman&Home, among others, generating editorial coverage and direct sales opportunities.
5+ celebrity stylists were gifted including Zadrian Smith, Christina Ehrlich, Samantha Brown, and Elizabeth Stewart among others
Media/influencer gifting
