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OSHEN SALMON
Product Launch
Oshen Salmon
Case Study
DGPR Studio launched eco-friendly salmon delivery service: Oshen. As the first ever direct-to-consumer brand for BluGlacier, Chile's largest salmon importer to hte U.S., the focus was to draw national exposure as well as regional attention for the Miami-based brand.
RESULTS
120+ placements in top-tier outlets including Food &
Wine, goop, Food Network, Oprah Magazine, Delish.com MarketWatch, Yahoo and more.
Conceptualized & executed partnership with Miami-based ice-cream shop Dasher & Crank to develop a salmon and cream cheese ice-cream flavor, resulting in regional coverage in Miami Herald, Deco Drive, and Miami New Times, South Florida Sun Sentinel, Narcity and more.
Secured partnership with TAJA Candles, which included a special discount to Oshen customers as well as a social giveaway to
increase Instagram following.
Collaborated with top social influencers including @TheHungryPost, @DiaryOfAFitMommy and @GigiEats to post on channels along with a special promo code.
Product launch
