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GOLDEN ROCK RESORT
Hotel Opening
We launched the first upscale hotel to open on St. Eustatius. Over a one-year period, we spearheaded an aggressive campaign that balanced outreach, press and influencer visits and a NYC media tour to grab and sustain the attention of one of the last hidden gems in the Caribbean.
Results
100+ placements reaching over 1 billion impressions, in publications such as Robb Report, New York Post, AFAR, Yahoo, MSN, ABC News, NBC, among others.
5 features on Travel + Leisure, including recognition on their reputable ‘It List’ in 2022 as well as on their 2023’s World’s Best Awards
CNN featured Golden Rock on its 2022 Travel Guide
Fortune listed resort as one of five off-the-beaten-track travel destinations to visit in 2023
7 national journalists visited the property contributing to top-tier publications such as Travel + Leisure, Conde Nast Traveler, Fodor’s, Thrillist, Matador Network and Islands among others.
4 travel influencers visited the property producing a combined exposure of 860,000 impressions
15 meetings with A-list journalists on a NYC media tour, resulting in confirmed stories on Forbes, USA Today and Lonely Planet among others.
Hotel opening
