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COCONUT CARTEL
Date
March - October 2024
Brand Amplification
Coconut Cartel, the premium rum brand rooted in Central American heritage, partnered with DGPR Studio to lead the national launch of its Blanco expression, enhance visibility of its Añejo, and build sustained momentum across media, events, and influencer channels. The campaign prioritized founder-led storytelling, high-impact media placements, and culturally relevant brand activations.
Results
35+ editorial and social placements, reaching more than 611 million impressions across top-tier media including Yahoo!, Forbes, Miami New Times, Parade Magazine, Time Out Miami, Bloomberg, Food & Wine, and Whisky Advocate.
55+ Blanco and Añejo samples were distributed to national and regional editors and influencers including @Mr.Eats305, Robb Report, Bottle Raiders, Cocktails Distilled, and Chilled Magazine.
In-studio segment with founder Dani Zig on NBC6’s South Florida Live, timed to Hispanic Heritage Month, amplifying founder storytelling and brand positioning.
Activated the brand at 20+ high-profile events, including PARAISO Miami Swim Week, the Next Gen Workshop at Faena, the Miami Beach Chamber Golf Classic, and the Douglas Elliman NYC Penthouse Showcase.
Executed branded media happy hours in New York City with the editorial teams of VinePair and Robb Report, deepening press relationships and introducing the product to influential tastemakers in an intimate setting.
Brand Amplification
